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Hiring internal IT staff means fixed costs to your IT budget. Outsourcing your IT gives your business the flexibility to only pay for the IT services you need, when you need it.
If you are not experienced in IT, then how can you assure an employee is qualified? Certifications, like Microsoft Certified Systems Engineer (MCSE) are important, but so is experience.
In house IT can have higher research, development, and implementation time and costs, which are passed on to your customers.
Most small to med-sized businesses cannot afford to match the in-house support services that larger companies can maintain. Outsourcing your IT services can help small companies act "big", by giving them access to similar technology, and expertise that large companies enjoy. An Independent third-party managed cost structure and economy of scale can give your company a competitive advantage.
Businesses have limited resources, and every manager has limited time and attention. Outsourcing can help your business stay focused on your core business and not get distracted by complex IT decisions.